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🎁 XM | Senior Content Writer


  • Link: Senior Content Writer from XM

  • Dates: All year 2024
  • Job location: Cyprus, Greece or remote.
  • Job description: Develop and implement content strategies that align with the company's objectives and target audience. Write, edit, and proofread compelling content for a variety of platforms, including social media ads, Google Ads, display ads, email campaigns, print advertisements, and landing pages. Ensure all content aligns with our brand voice and messaging guidelines, maintaining consistency across all marketing materials. Ensure all content is optimized for search engines and follows best practices for SEO. Analyze content performance metrics and use data to refine content strategies and improve engagement. Tailor content to specific audience segments, understanding the unique needs and motivations of each group to maximize engagement and conversions. Create a culture of experimentation by developing and implementing A/B tests to optimize content performance and enhance quality. Work closely with cross-functional teams to gather insights, ensure consistency, and align content with marketing campaigns and product launches. Stay updated on industry trends and competitor strategies to inform and improve content. Provide guidance and mentorship to junior writers, helping them develop their skills and grow within the team.